Media & Innovation

Innovation Is Not Just What I Do. It's How I Think.

45+ Years of Connecting Technology, Storytelling, and Opportunity.

Throughout his career, Roland Waddell has worked where media, technology, and entrepreneurship converge. From cable television and satellite communications to professional live streaming and emerging AI production workflows, his focus has remained consistent: finding innovative ways to connect people, ideas, and audiences.

Broadcasting & Media Technology

At the Forefront of a Changing Industry

Roland's career has tracked the evolution of media technology across more than four decades. His professional experience spans cable television, sports information services, satellite communications, enterprise video collaboration, and multimedia technology.

Early roles at The Weather Channel, The Disney Channel, and USA TODAY provided a foundation in broadcast operations, marketing, and emerging distribution platforms at a pivotal moment in the industry's development.

As founder of The Sports Information Network, Roland applied entrepreneurial thinking to the emerging digital sports media landscape. Subsequent leadership positions at Microspace Communications and York Telecom Corporation deepened his expertise in satellite communications and enterprise video solutions.

The Weather Channel

Broadcasting & Media

The Disney Channel

Entertainment Television

USA TODAY

News Media

The Sports Information Network

Founder & CEO

Microspace Communications

Satellite Communications

York Telecom Corporation

Enterprise Video

Roland Waddell on location — production and event coverage

On Location

Video Production

Live Streaming

Remote Interviews

Digital Collaboration

Event Coverage

Multimedia Solutions

Onyxx Communications

Turning Technology Into Communication

Onyxx Communications LLC is a visual communications and multimedia production company providing professional services to corporate, educational, and government organizations.

Services include professional video production, live streaming, remote interviews, digital collaboration, and event coverage — delivered with the production quality and strategic perspective that comes from decades of media experience.

Onyxx works with organizations that need to communicate clearly, reach audiences effectively, and present themselves with credibility and professionalism.

AI & Emerging Production Technologies

The Future of Storytelling Is Already Here

The emergence of AI-assisted production tools represents one of the most significant shifts in filmmaking since the transition to digital. Roland is actively exploring how these technologies can help independent filmmakers develop and produce ambitious projects more efficiently.

Areas of interest and exploration include AI-assisted scriptwriting and development, virtual production environments, animation workflows, and post-production tools that expand what small creative teams can achieve.

The goal is not to replace the human creative voice — it is to remove barriers that have historically limited independent storytellers, and to open new possibilities for bringing meaningful stories to audiences.

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AI-Assisted Development

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Virtual Production

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Animation Workflows

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Independent Filmmaking

Developing Initiative

HistoryLive

An educational streaming platform connecting schools with historical sites, educators, and subject-matter experts through live interactive programming.

Live Interactive Sessions

Historical Site Access

Expert-Led Programming

School District Collaboration

Education & HistoryLive

Bringing History Into the Classroom

HistoryLive is a developing educational streaming initiative designed to connect schools with historical sites, educators, and subject-matter experts through live interactive programming.

An important goal of HistoryLive is to expand access to engaging historical education, particularly for rural and underserved school districts, by connecting students with historical sites, educators, and experts beyond the traditional classroom.

The initiative envisions a platform where students can engage directly with history — not through static textbooks, but through live conversations, virtual field experiences, and expert-led sessions that bring historical context to life.

HistoryLive is being developed with a focus on educational access and collaboration with school districts and historical institutions. Roland welcomes conversations with educators, administrators, and organizations who share this vision.

Collaborate

Let's Build What's Next.

From film production and emerging media technologies to educational programming and strategic communications, Roland welcomes opportunities to collaborate with organizations and individuals who share a commitment to innovation and meaningful storytelling.